Korea Business Research Institute published a brand reputation rating for group members in January
MALE
1. Cha Eun woo from ASTRO
2. G-Dragon из BIGBANG
3. Jin from BTS
4. Jungkook from BTS
5. BTS
6's Jimin. Wonbin from RIIZE
7. Ki from SHINee
8. Doyoung from NCT
9. EXO
10's Baekhyun. Kang Daniel from Wanna One
11. V from BTS
12. BIGBANG
's Taeyang 13. NU'EST and Wanna One's Hwang Minhyun
14. RIIZE's Sungchan
15. BIGBANG
's Daesung 16. Super Junior
's Kyuhyun 17. Wanna One's Park Jihoon
18. Super Junior
's Heechul 19. BTS J-Hope
20. RM from BTS
21. SEVENTEEN's Mingyu
22. Juyoung from THE BOYZ
23. Seonghoon from ENHYPEN
24. Hoshi from SEVENTEEN
25. June from SEVENTEEN
26. Hongjoon from ATEEZ
27. Hyunjae from THE BOYZ
28. SEVENTEEN
's Wonwoo 29. He's Sonwoo from Wanna One
30. SHINee's Minho
Boy group brand reputation January 2025 big data analysis results were analyzed in the order of 1st place Seventeen, 2nd place BTS, 3rd place Big Bang.
The Korea Corporate Reputation Research Institute measured the participation index, media index, communication index, and community index of the boy group brand through consumer behavior analysis of 62,649,153 boy group brand big data measured from December 11, 2024 to January 11, 2025. Compared to 58,026,385 brand big data last December, it increased by 24.91%.
The brand reputation index is an indicator made through brand big data analysis by finding that consumers' online habits have a great impact on brand consumption. Boy group brand reputation analysis can measure positive and neblse evaluation of boy groups, media interest, and consumer interest and traffic. The brand reputation recommendation data in which consumers participated is also included as a weight.
In January 2025, the top 30 boy group brand reputation rankings were analyzed in the order of Seventeen, BTS, Big Bang, NCT, Stray Kids, Enhyphen, Tours, The Boys, SHINee, EXO, ATEZ, Infine, Super Junior, BTOB, Astro, Boynext Doors, MONSTA X, Zero Bass One, Treasure, Highlight, Rise, TVX, Tomorrow By Together, Warner One, Cravity, 2PM, GAT7, Bigs, Pentagon, and One Earth.
Seventeen (Scoops, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Wooji, Dogyeom, Mingyu, Die-eight, Seungkwan, Vernon, Dino) brands, which ranked first in the boy group brand reputation, were analyzed as 93,924, the media index 1,212,780, communication index 2,968,223, and the community index was 3,991,619, and the brand reputation index was 8,366,546. Compared to the number of brand reviews 6,106,152 in December, it increased by 37.02%.
The second place, BTS (RM, Jin, Sugar, J-Hop, Jimin, V, Jungkook) brands, had a participation index of 134,534, a media index of 1,326,929, a communication index of 2,044,554, and a community index of 3,350,658, and a brand reputation index of 6,856,676. Compared to the number of brand reviews 4,533,725 last December, it rose 51.24%.
The 3rd place, Big Bang (G-Dragon, Taeyang, Daesung) brands were analyzed as 4,442,349 with a participation index of 169,195, a media index of 1,099,095, a communication index of 1,469,722, a community index of 1,704,337. Compared to the number of brand flats 4,696,756 in December, it fell 5.42%.
4th place, NCT (Johnny, Taeyong, Yuta, Doyoung, Ten, Jaehyun, Winwin, Mark, Renjun, Jeno, Haechan, Jaemin, Cheon-ro, Jisung, Jungwoo, Kun, Xiaojun, Yangyang, Hendry, Zion, Yuushi, Riku, Sakuya, Ryo, Jaehee) The brand was analyzed as a participation index of 67,678, the media index 944,466, communication index 1,345,712, community index 1,889,991, and the brand reputation was analyzed as 4,247,847. Compared to the number of brand flats in December, 2,465,199, it increased by 72.31%.
5th place, Stray Kids (Banchan, Reno, Changbin, Hyunjin, Han, Felix, Seungmin, IN) brands were analyzed as 3,696,264 with a participation index of 143,987, media index 1,057,121, communication index 1,203,155, community index 1,292,001. Compared to the number of brand reviews 2,540,005 last December, it increased by 45.52%.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "As a result of big data analysis of Boy Group Brand Reputation in January 2025, the brands of Seventeen (S-Scoops, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Wooji, Do-gyeom, Min-Gyu, D-Eight, Seung-gwan, Vernon, Dino) ranked first. The boy group brand category increased by 24.91% compared to the boy group brand big data 58,026,385 in December. According to the detailed analysis, brand consumption decreased by 11.00%, brand issues increased by 6.93%, brand communication increased by 25.87%, and brand diffusion increased by 42.79%." I analyzed the reputation.
He continued, "The Seventeen brand, which ranked first in the big data analysis in January 2025, was highly analyzed in the link analysis of 'performent, record, comeback'. In the keyword analysis, 'Carat, Bu Seok-soon, Album' were analyzed high. In the analysis of the positive and negative ratio, the positive ratio was analyzed at 91.96%. According to the detailed analysis of Seventeen's brand reputation, brand consumption decreased by 22.35%, brand issues decreased by 14.53%, brand communication increased by 55.01%, and brand spread increased by 58.24%." I analyzed the brand big data.
In the analysis of boy group brand reputation in January 2025, Seventeen, BTS, Big Bang, NCT, Stray Kids, Enhyphen, Tours, The Boys, SHINee, EXO, A-EEZ, Infine, Super Junior, BTOB, Astro, Boynext Door, Monsta X, Zero Base One, Treasure, Highlight, Rise, TVX, Tomorrow By Together, Warner One, Cravity, 2PM, God Seven, Bigs, Pentagon, One Earth, On&Off, Block B, Next, 2AM, SF9, Tempest, Ibn, B1A4, Teen Top, Now Days, Golden Child, Espec, One Harmony, Fantasy Boys, CIX, Bigton, The Wind, Unite, BAE173, Wei.
/GP Korea reporter Park Han-yong
qkrgks77@gpkorea.com
Copyright © GP Korea Unauthorized reproduction and redistribution prohibited
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FEMALE
- BLACKPINK
- aespa
- IVE
- (G)I-DLE
- TWICE
- LE SSERAFIM
- OH MY GIRL
- Red Velvet
- BABYMONSTER
- NMIXX
- Apink
- izna
- STAYC
- H1-KEY
- ILLIT
- MAMAMOO
- FIFTY FIFTY
- Dreamcatcher
- WJSN
- Girl’s Day
- tripleS
- ITZY
- Kep1er
- cignature
- KISS OF LIFE
- KATSEYE
- VIVIZ
- LOONA
- woo!ah!
- Candy Shop
The results of the big data analysis of the girl group brand reputation in January 2025 were analyzed in the order of 1st place Blankpink, 2nd place Espa, 3rd place Ive.
The Korea Corporate Reputation Research Institute analyzed 63,644,284 brand big data measured from December 12, 2024 to January 12, 2025 for the big data analysis of girl group brand reputation, and measured the number of brand reviews with the participation index, media index, communication index, and community index for girl group brands. Compared to 61,959,273 girl group brand big data last December, it increased by 2.72%.
The brand reputation index is an indicator made through brand big data analysis by finding out that consumers' online habits have a great impact on brand consumption. The girl group brand reputation index can measure positive or nebess evaluation of girl groups, media interest, and consumer interest and traffic. Channel analysis of the brand reputation monitor was also included.
In January 2025, the top 30 girl group brand reputation rankings were BLACKPINK, Espa, Ive, (Girls) Kids, Twice, Le Seraphim, Oh My Girl, Red Velvet, Baby Monster, Enmix, Apink, Izna, Stacy, Hikey, Aylett, Mamamoo, Fiftiftee, Dreamcatcher, Space Girl, Girls Day, Triple S, ITZY, Kepler, Signature, Kiss of Life, Cats Eyes, BBG, Girl of the Month, A, and Candy Shop.
he Blackpink (Jisoo, Jenny, Rose, Lisa) brand, which ranked first in the girl group brand reputation, was analyzed as 10,162,333 with a participation index of 112,880, media index 878,799, communication index 3,276,037, community index 5,894,617. Compared to the brand flat panel index 13,429,372 last December, it fell 24.33%.
The second place, Espa (Karina, Winter, Giselle, Ningning) brand, was analyzed as the participation index was 182,172, the media index was 617,316, the communication index was 2,673,023, the community index was 2,928,124, and the brand reputation index was 6,400,635. Compared to the number of brand flats 4,575,070 in December, it increased by 39.90%.
The 3rd place, Ive (Ahn Yu-jin, Autumn, Ray, Jang Won-young, Liz, Lee Seo) brand, participated in 164,220, media index 587,674, communication index 2,376,111, community index 2,620,654, and the brand reputation index was analyzed as 5,748,658. Compared to the brand flat panel index of 3,899,143 last December, it rose 47.43%.
The 4th place, (Girls) Children (Miyeon, Minnie, Soyeon, Woogi, Shuhwa) brand was analyzed as 4,608,522 with a participation index of 54,536, media index, 576,203, communication index 1,758,571, community index, 2,219,212. Compared to the number of brand reviews 2,412,289 last December, it increased by 91.04%.
5th place, TWICE (Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, Ziwi) brands were analyzed as a brand reputation index of 4,015,031, with a participation index of 115,872, a media index of 902,589, a communication index of 1,028,412, a community index of 1,968,158. Compared to the number of brand flats 3,003,669 last December, it increased by 33.67%.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "As a result of the big data analysis of the girl group brand reputation in January 2025, the BLACKPINK (Jisoo, Jenny, Rose, Lisa) brands ranked first. Analyzing the girl group brand category, it increased by 2.72% compared to 61,959,273 girl group brand big data last December. According to the detailed analysis, brand consumption decreased by 17.50%, brand issues decreased by 11.16%, brand communication decreased by 0.24%, and brand spread increased by 12.89%." I analyzed the reputation.
Then, "In the link analysis of the BLACKPINK brand, 'kill, record, break' was high, and in the keyword analysis, 'Rose, Apartment, Billboard' came out high. In the analysis of the positive and negative ratio of the BLACKPINK brand, the positive ratio was analyzed at 92.89%." I analyzed the brand big data.
In the analysis of the girl group brand reputation in January 2025, we analyzed BLACKPINK, Espa, Ive, (Girl) Kids, Twice, Le Seraphim, Oh My Girl, Red Velvet, Baby Monster, Enmix, Apink, Izna, Stacy, Hikey, Ilet, Mamamu, Fifty-Fifty, Dreamcatcher, Space Girl, Girls Day, Triple S, ITZY, Kepler, Signature, Kiss of Life, Cats Eye, B., Girl of the Month, Ua, Candy Shop, UNISID, EXID, Classy, Girls' Generation, Miyao, Rocket Punch, Bub Girl, Girl, Burby, Supia, Bad Villan, Weekly, Billy, Ichilin, Saine My Name, Lightsome, Black Swan, Youngpa, VCHA, Resen, and Luxembourg were analyzed.
/GP Korea reporter Park Han-yong
qkrgks77@gpkorea.com
Copyright © GP Korea Unauthorized reproduction and redistribution prohibited
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